| BSG -- A Groundbreaking Approach |
A New Approach
BSG has developed a new approach to market research. With an ever-accelerating rate of change characterizing all of the media and communications markets, it is necessary to analyze how these changes are forcing a revamping of business models. The obsolescence of business models is hitting one industry segment after another – telco, cable, satellite, wireless, media. It is no longer adequate to deal with relatively static approaches, such as forecasting individual products or services.
A New, Higher Standard For Market Research
BSG raises the standard for market research. Traditional market research consists of a combination of a) evaluating key trends and company developments and b) forecasting the future of markets. Market forecasts are a critical ingredient on which company plans and resource allocations can be based.
Often these market forecasts are highly inconsistent with each other. Research buyers are assured that each market individually will grow. The cross-elasticities and impact of each on the other are not weighted or even considered. The cumulative financial requirements and realities of each forecast are not addressed.
BSG Group is committed to correcting these defects in traditional market research models and techniques. Rather than adding more market forecasts to the pile, BSG focuses on:
• Giving a complete picture
• Evaluating how different segments will affect each other
• Exploring cross-elasticities and impacts among different areas
• Analyzing financial requirements, implications and realities
• Understanding inflection points and underlying drivers of demand
• Weighing costs against opportunities
• Verifying the validity of assumptions underlying forecasting
models
• Serving as a sanity check for industry planners and executives
