HOW APPLE CAN UPSET WIRELESS'S APPLECART(EL)!

Apple is moving inexorably towards entry into the wireless market, a necessary extension of the mega-success of its iPod creation.

“Apple’s entry could be the most disruptive event that wireless has experienced in its short history as a major industry” states Al Boschulte, Chairman of Boschulte Schnee Group “To extend their Apple culture and business methodology, they are virtually forced to become more than an equipment supplier – probably something like a ‘Super MVNO’.”

Boschulte Schnee Group (BSG) offers unique Business Case Analysis, using a proprietary model.

The issues of Apple’s entry in the wireless market and the future of mobile music and other mobile digital media are included in the following BSG Business Case Analysis studies to be issued in coming months:

BSG Program: DIGITAL MEDIA – COMMUNICATIONS
 IMPLICATIONS ("DMCI")

    Report No. 3:  “Digital Media and The Future of Wireless Devices”

and

BSG Program: Market Segment Business Cases ("MSBC")

    Report No. 6:  “Mobile Music”

BSG is an expert independent research firm specializing in telecom, wireless, IP, cable/satellite and digital media. BSG also provides customized assistance to clients.

BSG's senior team includes: Al Boschulte, former CEO of NYNEX Mobile (now part of Verizon Wireless); and Victor Schnee, former CEO of industry research firm Probe Group LLC and CFA Institute member.